20 years of helping companies grow their brands and build winning product innovations.
Hi, I’m Adam.
I’m a seasoned corporate practitioner and entrepreneur who specialises in strategy, innovation and brand management, with a particular passion for the spaces of food, beverages, health and pet nutrition.
After a couple of decades of growing multi-brand portfolios, leading turnaround programs and bringing hundreds of new products to market, I now use my experiences and capabilities to help grow the businesses of others.
Professional background
I’m not actually a trained ‘consultant’ who offers advice based on theories, books or the templates provided at business schools. I am a former corporate practitioner and a multiple-time founder with direct, real-world experience that I share with clients for their benefit. I strive to provide advice and guidance that is balanced, considered, commercial and creative. It’s hard to generate a competitive advantage if everyone’s thinking and planning in the same ways.
Industries:
Food & Beverages
Health & Wellness
Pet Care
Subject Matter:
Strategic Marketing
Consumer Product Innovation
Research & Consumer Insights
Brand Management
Nutrition & Food Science
Commercial Finance
Internationally-awarded across product innovation, brand communications and packaging.
$500M+ Revenue Creation
Professional Achievements:
8-Figure Brand Turnarounds
150+ New Product Launches
Founder of 3x startups
Outside of Work
I’m an outdoors-lover who grew up in Fremantle, WA. At the end of 2004, I moved east to pursue my marketing career with MARS, spending a few years at one of their sites on the VIC-NSW border before moving south to Melbourne where I lived and worked for about 13 years.
In mid-2020, my partner (Alana) and I decided to move to sunny Burleigh Heads (QLD) to start a family, attracted by the wholesome, warm, active and outdoorsy backdrop for raising kids. Lennox, our son was born in July, 2023, joining his furry sister, Nala (our sweet and gentle 4-year old Rottweiler). They’re best friends.
I am committed to my health, and that of my family, and live an active lifestyle consisting of gym exercise, long ‘podcast walks’ and regular Muay Thai training. I’m also an avid fisherman that enjoys getting a line wet, whether around the Gold Coast, back home in WA or up in the NT.
CV
Education
Bachelor of Commerce (Marketing & eCommerce), 2001-2004. Murdoch University.
Certified Advisory Board Chair, 2022. Advisory Board Centre.
Advanced Diploma of Nutritional Medicine, 2015-2017. Australian Institute of Applied Sciences.
Certificate of Canine Nutrition, 2024- Present. Companion Animal Sciences Institute.
Affiliations
Member of the Advisory Board Centre
Alum at The Marketing Academy
Career
Founder & Director (2020-present), FMCG Innovation. [www.fmcginnovation.com]
Director of Innovation (2016-2019), Glanbia (Optimum Nutrition).
Senior Marketing & Innovation Manager/Acting GM (2012-2016), Saputo (Devondale).
Group Marketing Manager (2011-2012), HJ Heinz (now Kraft-Heinz).
Marketing Manager (2008-2011), Lion Co. (now part of the Bega Group).
Brand Manager, (2005-2007), Mars.
