Advice, mentoring, support & understanding.
I work with founders, executives and other leaders to help them find growth more efficiently through the power of demand-driving marketing science, brand management and consumer product innovation.
Drawing upon two decades’ of experience managing multi-brand portfolios, leading turnaround programs and bringing hundreds of new products to market, I now use my experiences, successes and battle-wounds for the benefits of others who I coach, mentor or advise.
Hi, I’m Adam.
How I’m Different
I’m not a traditional ‘business coach’ or someone who offers advice based on theory. I am an active business practitioner who only coaches, mentors and advises in areas where I have direct, real-world experience. My advice is balanced and pragmatic, commercial yet creative.
My experience spans the following:
Industries:
Food & Beverages
Health & Wellness
Subject Matter:
Strategic Marketing
Brand Management
Consumer Product Innovation
Research & Insights
Nutrition & Food Science
Commercial Finance
Professional Achievements:
$500M+ Revenue Creation
8-Figure Brand Turnarounds
Founder of 3x startups
150+ New Product Launches
Global Advertising Awards
International Innovation Recognition
Principles
These foundations shape how I work with clients and partners:
Evidence-Based
Offering advice and recommendations that are anchored in experience and objectivity
Strategic
Focusing sustainable value-creation rather than getting distracted by tactics
Creative
Designing and validating superior consumer solutions that outcompete incumbents
Curious
Genuine market-orientation that unlocks non-obvious human and category insights
Honest
I‘ll constructively challenge you, and myself, and if I don’t know something, I’ll find out
Commercial
Ensuring that strategies and new product innovations are feasible and viable
Outside of Work
I’m a coast and sun-lover who grew up around Fremantle, WA. At the end of 2004, I moved east to pursue my marketing career with MARS, spending a few years at one of their sites on the VIC-NSW border before moving south to Melbourne where I lived and worked for about 13 years.
In mid-2020, my partner (Alana) and I decided to move to sunny Burleigh Heads (QLD) to start a family, giving them a wholesome, warm, active and outdoorsy kind of lifestyle that we’d dreamed of. Since then, we welcomed our first, furry child (Nala, our dog, born September 2020) and more recently, Lennox, our son who was born in July, 2023.
I love physical fitness and enjoy regular gym exercise, going on long ‘podcast walks’ and fitting in the odd Muay Thai class. I’m also an avid fisherman that enjoys getting a line wet, whether around the Gold Coast, back home in WA or up in the NT.
My baseline is quite introverted, however when you get me talking about topics such as health, business, marketing, innovation or cryptocurrency (yep, I’m a Bitcoin guy!) the situational extravert emerges.
Professional CV
Education
Bachelor of Commerce (Marketing & eCommerce), 2001-2004. Murdoch University.
Certified Advisory Board Chair, 2022. Advisory Board Centre.
Advanced Diploma of Nutritional Medicine, 2015-2017. Australian Institute of Applied Sciences.
Affiliations
Member of the Advisory Board Centre
Alum at The Marketing Academy
Career
Founder & Director (2020-present), FMCG Innovation. [www.fmcginnovation.com]
Director of Innovation (2016-2019), Glanbia (Optimum Nutrition).
Senior Marketing & Innovation Manager/Acting GM (2012-2016), Saputo (Devondale).
Group Marketing Manager (2011-2012), HJ Heinz (now Kraft-Heinz).
Marketing Manager (2008-2011), Lion Co. (now part of the Bega Group).
Brand Manager, (2005-2007), Mars.
